Understanding Cognitive Dissonance: The Inner Conflict We All Face

Dr Neeshu Rathore
Dr Neeshu Rathore

A/Prof, Psywellpath Founder

 
March 8, 2025 3 min read

Understanding Cognitive Dissonance

Cognitive dissonance is a term that might sound complex, but it simply refers to the mental discomfort we feel when our beliefs, values, or behaviors clash with each other. Picture this: you love eating pizza, but you know it’s not the healthiest choice. This conflict triggers cognitive dissonance, leading to feelings of guilt or unease.

How Does It Work?

When we encounter a situation where our beliefs and actions don't align, our brain gets confused. This discomfort motivates us to reduce the dissonance in one of several ways:

  • Change a belief: You might convince yourself that pizza can be part of a balanced diet.
  • Change a behavior: You could decide to eat healthier meals most of the time.
  • Add new beliefs: You might tell yourself that enjoying life is equally important as being healthy.

Types of Cognitive Dissonance

Cognitive dissonance can be categorized into different types based on the context:

  1. Post-decision dissonance: This occurs after making a tough choice, like buying a car. You might feel uneasy questioning if you made the right decision.
  2. Social dissonance: This arises when your beliefs conflict with those of your friends or community. For example, if your friends smoke and you believe it’s unhealthy, you may feel torn.
  3. Cultural dissonance: This happens when personal beliefs clash with cultural norms. Imagine wanting to pursue a non-traditional career in a family that values conventional jobs.

Real-Life Examples of Cognitive Dissonance

  • Health Choices: A smoker knows smoking is bad for health but continues to smoke. They might justify this by saying, “It helps me relax.”
  • Consumer Behavior: A person buys an expensive phone but feels guilty afterward. They might think, “I work hard, so I deserve it,” to ease the discomfort.
  • Academic Pressure: A student who values education might cheat on a test. They could feel guilty, leading them to rationalize their actions by saying, “Everyone does it.”

Steps to Manage Cognitive Dissonance

  1. Identify the Conflict: Recognize when you feel uneasy about a decision or belief. Awareness is the first step to resolving dissonance.
  2. Reflect on Your Values: Take time to think about what truly matters to you. This can help clarify your beliefs and actions.
  3. Seek Information: Sometimes, learning more about a subject can help align your beliefs with your actions. For instance, understanding nutrition can help you make better food choices.
  4. Talk it Out: Discussing your feelings with friends or a counselor can provide new perspectives and reduce discomfort.
  5. Practice SelfCompassion: Remember, it’s okay to feel conflicted. Be kind to yourself as you work through these feelings.

Cognitive dissonance is a natural part of being human. By understanding it better, you can navigate those tricky moments of inner conflict with more ease and clarity.

Dr Neeshu Rathore
Dr Neeshu Rathore

A/Prof, Psywellpath Founder

 

Clinical Psychologist, Associate Professor in Psychiatric Nursing, and PhD Guide with extensive experience in advancing mental health awareness and well-being. Combining academic rigor with practical expertise, Dr. Rathore provides evidence-based insights to support personal growth and resilience. As the founder of Psywellpath (Psychological Well Being Path), Dr. Rathore is committed to making mental health resources accessible and empowering individuals on their journey toward psychological wellness.

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